For a little makeup history the 1940s were a time of rationing, from food, clothing, supplies, and yes..even makeup. This was to the point where women were often forced to make do with what they had, so boot polish used as mascara was not out of the question. However wearing makeup was encouraged, particularly the bold red lip, and it was considered to be 'necessary and vital' to the US war effort, and as a moral booster for the busy women on the home front. British women were doing just the same, the bright red lips being worn as a symbol of courage and resistance and masking their grief.
So without further ado, let's get on to the makeup.
Being quite a simple look I didn't have to go out and buy any special makeup, I had everything I needed already. Products used were:
Revlon Photoready Perfecting Primer 001
Clinque Super Balanced Makeup in 04 "Cream Chamois"
Urban Decay Basics Naked 2 Eyeshadow Palette - Colours "Skimp" and "Primal"
Maybelline Hypersharp Wing Liquid Eyeliner
Dusty Girls Natural Mineral Mascara in "Night Fall"
Dusty Girls Natural Mineral Blush in "Pink Ladies"
MAC Lipstick Matte in "Viva Glam"
Just so you can get an idea of the difference this 1940s look made to my tired old face, this is my ghastly 'before' shot. For some reason I put my eyebrows on lop sided today.....
Anyway, starting with primer and foundation....
Now I don't wear foundation often, but for the purpose of this demonstration I have. Normally I just put on a moisturiser and then once that has absorbed into my skin I use a tinted moisturiser by Natio. Love this product. But today I have decided to do it properly. A primer will help get your skin ready for foundation and help you get a smoother finish. I'm going light on the foundation here because I'm not that big a fan, and I'm also using a liquid foundation because I find that a powder will 'stick' to my crows feet and wrinkles around my eyes and make them look worse. For a true 1940s look a matte finish is preferable, but today my preference was to NOT look like the Crypt Monster.
I was quite pleased to discover that a 1940s 'eye' was exactly how I've been doing mine anyway, which is just a light dusting of colour, and is very natural. With your eyeshadow brush apply a neutral beige shade to your whole eyelid, then apply a slightly darker neutral, or a light brown to the socket and blend.
Ok so liquid eyeliner is not my strong point, so you might have to squint when you look at this bit and just imagine it looks perfect! For a 1940s look you will need to only apply a thin line along the eyelashes of your upper lid, from the inner corner to the outside, and just extend slightly past the outer corner. You don't need the little flick, that's a 50s thing!
Now if you have a brow kit here you would be defining your brows and accentuating the arch, and also having them quite thick. I have pretty out there brows as it is without adding extra colour or thickness to them, so I always let them do their own thing. I know, I probably shouldn't, but that's just the way it is.
Anyway, this is my finished eyeshadow.
Don't forget the mascara. Quite a thick coat, but only on the top lashes, which this actually suits me too because I ALWAYS forget to put mascara on my bottom lashes! Idiot! However for a night time look, or a bit of Hollywood glamour, you can put it on your lower lashes too.
Just a light dusting of blush (or they called it rouge then), in a rosy pink to the apples of your cheeks. Why do they call them apples? Anyone??
And then finally top it off with a bright red lipstick. The traditional colour of the 1940s was a real pillar box red, but go with what you've got. This is the first real red shade I've ever owned and was chosen for me by the lady at the MAC counter (thank you makeup lady), and she successfully picked out a shade that remarkably suits my skin tone and weirdly brings out the green in my eyes.
Voila! The finished 1940s vintage makeup look!